Gentle Monster Blends Art with Commercialism
We’ll be honest, we hadn’t heard of this brand but as we walked through the trendy, hipster-esque streets of Garosu-gil, we were told by our friend, and impromptu-guide, of their popularity and some of the unique aspects of the company – like their business model of “innovative experiment” and their attention to their showrooms and displays. It should also be noted that their prices are considered more ‘reasonable’ by some as you can find a pair of these trendy, vintage-inspired modern shades for as low as 200,000 won ($170 USD). Not what we would consider cheap, but what most who are looking for designer brands would call affordable.
While in Seoul, you may look to find a tourist-worthy destination like an art gallery or museum and you may also look to do some shopping. At the showrooms for Gentle Monster, you can do both. We stopped by the Sinsa-dong location and got much more than we expected when we were told we’d be visiting the showroom for a brand of designer sunglasses!
If you’re in Seoul, a visit to one, or more, of these showrooms is a unique experience offering you a journey into the contemporary art scene of Korea and also letting you participate in one of the favourite activities of tourists to Seoul – shopping! Don’t forget to climb to the top-floor-turned-cafe for some refreshments.
http://onemoderncouple.com/the-gentle-monster-of-koreas-fashion-scene/?utm_source=facebook&utm_medium=social&utm_campaign=SocialWarfare
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